Social Media Planner

A social media planner is a strategic tool that helps you map out your entire social media presence across multiple platforms. Rather than posting on the fly, you create a visual plan that shows exactly what content goes where, and when.

According to CoSchedule, marketers who plan their content in advance are 331% more likely to report success than those who do not. This planner gives you weekly and monthly calendar views, drag-and-drop scheduling, multi-platform tagging, and instant export to bring your plan to life.

Whether you manage one brand or ten clients, this free planner helps you maintain consistency, avoid content gaps, and keep your social strategy aligned with your business goals.

Start with a template. Choose from four preset strategies — 5 Posts/Week for balanced posting, Daily Poster for maximum reach, Launch Week for product releases, or Holiday Campaign for seasonal content. Templates populate your calendar with placeholder posts you can customize.

Customize each post. Click any post to edit its platforms, content type, time, caption, and status. Tag posts for multiple platforms at once, and use color labels to categorize by campaign or content pillar.

Rearrange with drag and drop. Grab any post card and drop it on a different day. This makes it easy to respond to trending topics or shift content around holidays and events.

Check your gaps. The Summary section highlights days with no content planned. Fill gaps strategically — not every day needs a post, but prolonged silence can hurt your reach.

Export and execute. Download your plan as CSV to import into Buffer, Hootsuite, Later, or Sprout Social. Copy as JSON for developer workflows or backup.

Instagram: Aim for 3-5 feed posts and daily stories. Reels get 2x the reach of static posts. Best times are weekday mornings (9-11 AM) and evenings (7-9 PM).

Facebook: 1-2 posts per day maximum. Video content gets 59% more engagement. Best engagement happens on Wednesdays and Fridays.

Twitter/X: 3-5 tweets per day is optimal. Threads perform well for longer content. Peak engagement is during commute hours and lunch breaks.

LinkedIn: 2-5 posts per week. Long-form text posts and carousels drive the most impressions. Tuesday through Thursday mornings work best.

TikTok: 1-4 videos per day. Trending sounds and challenges boost discoverability. Consistency matters more than timing on TikTok.