Last updated: March 2026
What Is the Campaign URL Builder?
The Campaign URL Builder adds UTM tracking parameters to your URLs so you can see exactly which campaigns drive traffic in Google Analytics. Enter your destination URL, fill in source, medium, and campaign name, and get a properly tagged link in seconds.
This tool supports bulk tagging for up to 50 URLs at once, saves your link history in your browser, and lets you create reusable presets for recurring campaigns. Every URL is validated and special characters are auto-encoded.
Frequently Asked Questions
What are UTM parameters?
UTM (Urchin Tracking Module) parameters are tags added to the end of a URL that tell Google Analytics where your traffic came from. They track source (where the visitor came from), medium (how they got there), and campaign (why they clicked).
Will UTM parameters affect my page loading or SEO?
No. UTM parameters are completely ignored by search engines and don't affect your page content, loading speed, or search rankings. They are only read by analytics tools.
Can I tag multiple URLs at once?
Yes. Switch to Bulk Mode, paste up to 50 URLs (one per line), fill in your UTM parameters, and click Generate All. Download results as CSV.
What is the difference between utm_term and utm_content?
utm_term is used for paid search keywords. utm_content is used for A/B testing — it differentiates between ad variations or links pointing to the same URL.
Are my generated links saved?
Yes. Every URL you generate is automatically saved to your browser's local storage. View, copy, or delete past links from the Link History panel.