Linktree Free Plan vs. EveryFreeTool Link in Bio: Honest Comparison

If you have ever searched for a link-in-bio tool, Linktree comes up first. It deserves that position. Linktree pioneered the category, has a polished product, and its free plan works for a lot of people. But "works for a lot of people" is not the same as "gives you everything you need for free." After spending time with both products, there are clear differences in what each free tier actually delivers. This post lays out those differences honestly so you can make an informed choice.

Last updated: July 2026

What Linktree's Free Plan Actually Includes

Linktree's free tier is not a trial. You can use it indefinitely without paying. Here is what you genuinely get:

• Unlimited links. You can add as many links as you want on the free plan. This is a real strength.
• Basic themes. A small selection of pre-built color themes are available. You cannot upload custom backgrounds or use hex color codes on free.
• Basic analytics. You get total views and total clicks. That is it. You cannot see which link was clicked, at what time, or from which platform.
• Linktree subdomain only. Your page lives at linktr.ee/yourname. Custom domains like yourname.com/links require a paid plan.
• Linktree branding. A "Made with Linktree" badge appears at the bottom of every free page. There is no way to remove it without upgrading.
• No scheduling. You cannot set a link to go live at a specific time or expire automatically on the free plan.
• No email or phone capture. The newsletter or contact-capture block is a paid feature.
• No priority support. Free users rely on the help center and community.

To be fair, Linktree's free plan is more generous than many people expect. Unlimited links is a genuine advantage, and the interface is clean and fast. If you only need a simple list of links with no analytics and are comfortable with their branding, it does the job.

Where Linktree's Free Tier Falls Short

The gaps become visible once you start treating your link-in-bio page as a real marketing asset rather than a convenience link.

Analytics blind spots

Knowing you got 400 clicks this week is interesting. Knowing that 300 of those clicks went to your Etsy shop and only 12 went to your newsletter is actionable. Linktree free gives you the first number, not the second. If you are running a paid campaign or trying to decide which products to promote, per-link click data matters. It is locked behind Linktree's Starter plan at $5 per month.

Branding you cannot control

Every free Linktree page ends with "Made with Linktree." For a personal hobby account that is fine. For a small business or creator trying to look professional, it signals that you are on a free tool. This is not unique to Linktree, but it is worth naming clearly.

No custom domain

A custom domain is not just aesthetics. A link like yourname.com/links reinforces your brand every time someone types or reads it. Linktree requires the Pro plan ($24 per month) for a custom domain connection.

Limited design flexibility

You can pick a theme, but you cannot change fonts, adjust button border radius, upload a background image, or fine-tune colors with hex codes. The page looks like a Linktree page, not your page.

What EveryFreeTool Link in Bio Actually Includes (Free)

The Link in Bio tool on EveryFreeTool is built with a different assumption: the free tier should be genuinely usable as a finished product, not a stepping stone to a paid plan. Here is what you get at no cost:

• Unlimited links. No cap, same as Linktree.
• No "made with" watermark. Your page does not advertise our brand on your behalf.
• Custom slug. You choose the URL path. It is still on our domain, but the slug is yours to set.
• Per-link analytics. See click counts per individual link, not just a total. This is free, not a paid add-on.
• Color and style controls. Adjust background color, button style, and font choice without upgrading.
• Profile photo and bio. A polished header with your photo and a short bio is included free.
• Social icons. Link to any platform directly from the header area.
• Instant publishing. Changes go live immediately. No approval queue.

What the free tier does not include: a custom domain connection and advanced embed blocks like video or email capture forms. Those are real limitations worth knowing up front.

Side-by-Side Comparison

• Unlimited links: Both free plans.
• Per-link click analytics: EveryFreeTool free. Linktree paid only.
• No watermark: EveryFreeTool free. Linktree paid only.
• Custom colors and fonts: EveryFreeTool free (basic). Linktree paid only.
• Custom domain: Neither free plan. Both require upgrading.
• Email capture block: Neither free plan.
• Scheduled links: Linktree paid. EveryFreeTool roadmap.
• Price to remove branding: Linktree Starter, $5 per month. EveryFreeTool free.

Who Should Stay on Linktree Free

If you already have a Linktree page set up and it is working for you, there is no urgent reason to switch. Linktree is a mature product with a reliable uptime record and a large support community. If per-link analytics and watermark removal are not priorities, switching costs may outweigh the benefits. Linktree also has a broader ecosystem of app integrations (Shopify, Mailchimp, Spring) that can matter for e-commerce sellers on paid tiers.

Who Should Try EveryFreeTool Link in Bio

If you are starting fresh, or if you have hit a wall where Linktree is pushing you toward a paid upgrade for something that feels basic, like seeing which links people click, the EveryFreeTool free tier is worth a look. It is a particularly good fit for:

• Small business owners who want a clean page without advertising someone else's product at the bottom.
• Freelancers and consultants who want to link their booking page, portfolio, and invoice page in one place. You can combine it with tools like the free booking page and invoice generator for a simple client-facing setup.
• Creators who are experimenting and want real click data without paying $5 per month to get it.
• Anyone building a social media presence who wants to pair their bio link with a strong caption strategy. The Instagram caption generator fits naturally into the same workflow.

The Honest Verdict

Linktree's free plan is real and not deceptive. It does what it says. The restrictions around analytics and branding are standard freemium business practice, not a bait-and-switch. If those restrictions matter to you, the paid tiers are reasonably priced for what you get.

EveryFreeTool Link in Bio gives you more at the free tier, specifically per-link analytics and no watermark, and those two things alone will matter to a lot of users who would otherwise have to pay Linktree $5 per month. The trade-off is a smaller integration ecosystem and no custom domain on free, same as Linktree.

Neither product is objectively better for every person. The right question is: which free tier actually covers what you need today? For analytics and clean branding at zero cost, the EveryFreeTool Link in Bio has a clear edge.